Clients, users, customers all like the opportunity to find out what your business has to offer straight away. Allowing people to sign up to a newsletter is a great way of doing this.

Everyone now gets HTML newsletters of their chosen subject matters and are happy to see them. HTML email newsletters can be very creative and eye catching to grab the attention of the subscriber. You can carry accross your branding so poeple are instantly aware that it has arrived from the correct place. This strengthens the branding in the mind of your audience.

Personalising emails is also a great advantage, you can include their details, their name is a basic example but you could also include things like your energy suplier sending out details of how much electric you have used.

Sending out special offers only for subscribers keeps people subscribed or uppdates to products that they have shown interest in adds more personalisation.

Using analytics to see how the emails are recieved is the trick. Seeing what each person clicks on allows you to target future emails more specifically. Sending a certain group of recipients news on a specific product means that you are not sending people unwanted informaton which in turn means they are more likely to stay subscribed. Plus you are giving the people the exact information they are showing interest in.

The chances are you already have a large list of customer email addresses’ and would like to utilise this data to better effect. Let CTRLmedia help you do so.

Now a legal requirement, emails need to have the system in place to allow people to unsubscribe or change their subscription details as and when they see fit.